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Business Administration - Marketing: Home

This guide provides quick access to quality resources relevant to all areas of Marketing

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Featured Books

Marketing Research
A Step-By-Step Introduction to Statistics for Business
The 1-Page Marketing Plan
Social media for business
Business and professional writing
Sticky Branding

Featured Resources



Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.


Marketing: Secrets of branding [Video file]. (2014). In Films On Demand. Retrieved July 22, 2016, from


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Kara Thompson
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