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Business Administration: Marketing

This guide provides quick access to quality resources relevant to Business Administration

Featured Books

Ultimate Guide to Social Media Marketing
Digital Trust: Social Media Strategies to Increase Trust and Engage Customers
The Content Marketing Handbook : How to Double the Results of Your Marketing Campaigns
Writing for Social Media
The Nonprofit Marketing Guide
Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
Social Selling: Techniques to Influence Buyers and Changemakers
Social Media for Small Business: Marketing Strategies for Business Owners

Featured Resources


Recommended Databases

Recommended Video

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.

Social media for business marketing
[Video file]. (2014). In Films On Demand. Retrieved July 22, 2016, from