Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.
APA
Marketing: Secrets of branding [Video file]. (2014). In Films On Demand. Retrieved July 22, 2016, from http://fod.infobase.com/PortalPlaylists.aspx?wID=107751&xtid=58811
