Business Administration - Marketing: Home

An organization of professional marketers whose credentials are based upon a strong and lengthy period of education in marketing, and/or business management with marketing responsibilities.

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Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.

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Will Awdry helps Phillips market an ordinary bottle of tap water as something special. They choose a name and bottle design and Phillips tests it on the public.

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About two-thirds of us have bought premium orange juice in the past six months, many convinced by claims of pure and natural juice, which make it seem like oranges fall off the tree into the carton. But that’s not the whole story. Marketplace host Tom Harrington talks to juice lovers and an expert who wrote the book on OJ, revealing just how much it is processed and what the labels don’t tell you.