A list of Open Textbooks being used at NSCC. Textbook content boxes are created for NSCC Open Textbook and hosted in this guide. The embed code for Textbook Content Boxes is shared so boxes can be added to Brightspace courses.
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
eMarketing: The Essential Guide to Online Marketing Saylor
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.