NSCC Open Textbooks

NSCC Customized Open Textbook.
Used in MKTG 1010.
Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

NSCC Customized Open Textbook.
Used in MKTG 2005.
Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

University of Minnesota Edition

Download FREE digital formats or read online.

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Rochelle Grayson
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.