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NSCC Open Textbooks

A list of Open Textbooks being used at NSCC. Textbook content boxes are created for NSCC Open Textbook and hosted in this guide. The embed code for Textbook Content Boxes is shared so boxes can be added to Brightspace courses.

NSCC Introduction to Marketing I 2e

NSCC Introduction to Marketing I 2e
NSCC Customized Open Textbook.
Used in MKTG 1010.
Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Digital copies are free.
A print copy can be ordered through the Print on Demand (POD) service.
Buy Introduction To Marketing I 2e (Mktg 1010) – POD

NSCC Introduction to Marketing II 2e

NSCC Introduction to Marketing II 2e
NSCC Customized Open Textbook.
Used in MKTG 2005.
Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Digital copies are free.
A print copy can be ordered through the Print on Demand (POD) service.
Buy Introduction To Marketing II 2e (Mktg 2005) – POD

NSCC eMarketing: The Essential Guide to Online Marketing

eMarketing: Marketing in a Digital World / EBIZ 2010
Read online or choose from multiple downloadable formats.

Digital copies are free.
A print copy can be ordered through the Print on Demand (POD) service.
Buy eMarketing: Marketing in a Digital World (EBIZ 2010) – POD

eMarketing: The Essential Guide to Online Marketing

Textbook
Supplementary Resources

eMarketing: The Essential Guide to Online Marketing [PDF]
By Rob Stokes
Red and Yellow 6th Edition
Download the PDF.

Principles of Marketing / University of Minnestoa Edition

Principles of Marketing
University of Minnesota Edition

Download FREE digital formats or read online.

Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Digital copies are free.
A print copy can be ordered through the Print on Demand (POD) service.
Buy Principles Of Marketing – POD

eMarketing: The Essential Guide to Online Marketing Saylor

Textbook
Supplementary Resources

eMarketing: The Essential Guide to Online Marketing.
By Rob Stokes.
Saylor Edition
This is an open textbook with a CC BY-NC-SA licence.
You can read it online, download the PDF, and print pages.

eMarketing: The Essential Guide to Online Marketing Saylor [PDF]

Foundations in Digital Marketing

Foundations in Digital Marketing
Rochelle Grayson
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Digital copies are free.
A print copy can be ordered through the Print on Demand (POD) service.
Buy Foundations In Digital Marketing – POD

NSCC Selling for Success

Selling for Success 3e
New 2023 Edition
A NSCC open textbook.
The Power of Selling focuses on forming and nurturing long term relationships in a sales context. A 7-step model is used.

This new 2023 edition replaces The Power of Selling 2e.
Read online or choose from multiple downloadable formats.

Digital copies are free.
A print copy can be ordered through the Print on Demand (POD) service.
Buy Selling For Success 3e – POD

Market Research

Introduction to Market Research
NSCC Pressbooks Edition

The Introduction to Market Research open education resource was created to support instructors and students to explore the steps to create a market research project in a Canadian context.